About this Promotion
Often we are approached by clients in want of a video. They know what they need
depicted but, very little consideration is given to the rest. A potential client often departs
from the video producer with a spinning head and a disillusioned heart.
On a quest to save you the endless footwork and ourselves a tedious quoting presses, we
came up with a formula; a recipe if you wish; of a corporate promo or in-house training
video.
This promotion is no substitute for a proper quote. It will give you a good idea, however,
of what goes into a very well made video.

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Procedures, terms and conditions:
The consultation to conceptualize typically takes a morning (8-12). We do charge for
consultations, regardless if you plan to make use of us or not. But the consultation charge
are subtracted from the total cost of the package, will you decide to make use of our fine
service.

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After al the interviews are scheduled and premises are booked, the production is ready to
officially start.
Our package deal includes two broadcast cameras, each with a cameraman and one
assistant that doubles as a sound-guy. You might have need (for example) of only one
camera person but over 3 days, in which case we will adjust the package to fit your need.
A charming voice artist always makes for a pleasing end product. We have a wide
selection of voices and personalities to fit your need.
A 3D animated logo or splash screen is a great aid throughout for brand reiteration and
overall perceived value. Or, you might have a heavier need of pie-charts and graphics to
get the message across. The package includes either one. May it be that you would like
both; the one becomes an optional extra.

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The next step is editing- also called post-production

For the most part of it we work according to the script, often adding all sorts of niceties to
evoke an emotional response. A ruff-cut is then presented for your consideration.
After checking for factual correctness and overall esthetics, you report back with
alterations and suggestions. According to your report, we then make the final cut.

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Rands and Cents
After the 1st consultation, a 50% deposit of the total quote is needed for production to
start. Before delivery of the final cut, the difference plus optional extras must be
deposited.

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Optional extras include: (although seldom used in corporate video)
Hair and make-up. Film permits where needed. Transport for distances further than
50km from Cape Town. Set-dressers and décor. Costumes and props. Celebrity
appearances. Technical and grip work over and above what is included in the quote
(steady-cam, dolly or jib)

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Restrictions and allowance of use:
The final video is allowed to be used as promotional material and for in-house purposes.
The industry is regulated in such a way that, when a video is used for broadcast or public
screening, a whole different royalty structure kicks in for stock-material, canned music
and voice talent. We are required to ask of you, the client, to sign a letter of intent. In
this letter you must state the intent of use and please refrain from use outside of what it is
made for. If you develop a need to use it over and beyond that intent, a new rate of use
will be (re)-negotiated.
The same letter must please include affirmation that all the intellectual property such as
research, insignia, products etc. is your own property.
The same letter will have a declaration, which must be signed, that none of the
production will be used for illegal purposes.